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Who Needs A Brand Name? Critical information about author brand

A perfect, real-world example of the power of author brand comes from looking at the sales of a book called The Cuckoo’s Calling by John Galbraith. According to Peter Hildick-Smith, founder of the Codex-Group, when first released in April 2013, the book sold 449 copies. A few months later, after it was revealed that Galbraith was a pen name […]

By |2024-01-06T22:27:41+00:00November 12th, 2015|Industry Insights|Comments Off on Who Needs A Brand Name? Critical information about author brand

Patience: A Sterling Virtue of Quality Publishing A Writer's Primer on Why Hurrying is Bad for Books

by Jane Ryder

When I was a kid, my mom — an impressively self-educated poor Tennessean with a high-school education and a fondness for annoying axioms — would say, in a sing-song voice, “Patience is a virtue, and it will never hurt you.” Keeping my mouth shut in the face of such an obvious untruth wasn’t easy, but […]

By |2024-01-06T22:28:16+00:00November 2nd, 2015|Industry Insights|Comments Off on Patience: A Sterling Virtue of Quality Publishing A Writer's Primer on Why Hurrying is Bad for Books

A Guide to Sub-Genres in Fantasy and Science Fiction

Sub-genres of any kind can be difficult to nail down, but in the genres of fantasy and science fiction it’s not easy to even get them to hold still. The principle reason for this is that these two genres are often collectively called “speculative fiction” because they deal with the question “What if . . . ?” […]

By |2025-02-10T20:48:34+00:00October 27th, 2015|Industry Insights|Comments Off on A Guide to Sub-Genres in Fantasy and Science Fiction

Writing About Writer’s Block

There is probably nothing more frustrating for a writer than encountering the dreaded problem of writer’s block. And the problem shows no prejudice. It is a creative paralysis that hinders the best of us at one time or another. Adages and acknowledgments about the problem run the gambit from practical to practically obvious. Consider some of the […]

By |2024-01-06T22:30:42+00:00September 25th, 2015|The Writing Life|Comments Off on Writing About Writer’s Block

Bad Book Covers Considered What self-publishing authors can learn from a taste of tasteless covers

There are countless cliches that speak to the idea that beauty is found within, and that the value of what is on the surface is, well, superficial. A facade. “Beauty is only skin deep.” Another old adage points a crooked, arthritic finger from well beyond the grave at those who might say otherwise: “Never judge […]

By |2024-01-06T22:34:00+00:00June 6th, 2015|Industry Insights|Comments Off on Bad Book Covers Considered What self-publishing authors can learn from a taste of tasteless covers

Spotlight on Editing for Science, Nature, Environment, and Animal Advocacy Books Book planning, book proposal development, manuscript critique, developmental editing, line editing, and fact-checking with bestselling author Jonathan Balcombe

Neil deGrasse Tyson once said: “Science literacy is the artery through which the solutions of tomorrow’s problems flow.” If you’re a nonfiction author who’s serious about educating readers and improving public literacy with anything related to science, the environment, climate, or the natural world and its inhabitants, then we’re glad you’re here. The Editorial […]

By |2024-12-16T21:38:38+00:00|The Editor’s Craft and Process|Comments Off on Spotlight on Editing for Science, Nature, Environment, and Animal Advocacy Books Book planning, book proposal development, manuscript critique, developmental editing, line editing, and fact-checking with bestselling author Jonathan Balcombe
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