Flap / Back Cover Copy, Book Blurb, and Logline Writing

Promotional copywriting for self-publishing authors

Overview of Services

Are you ready to get your book out there—with online sellers, brick-and-mortar bookstores, or both? Remember that you only have one chance to make a first impression. Book buyers will judge your book based on the quality of what they read on the back cover or on the product page of an online retailer site. You need to have a clear, compelling description that draws prospective buyers in and makes them want to read more.

We can provide expertly crafted copy to attract readers and drive sales.

John Robert Marlow is a published novelist, nonfiction author, and professional screenwriter. He studied the art of pitchcraft in New York and Hollywood, and knows what it takes to hook readers and get them to page one.

How It Works

John’s process begins with a read of your book, which allows him to accurately summarize the story and maximize its appeal to prospective buyers. This read costs .004 (or just under ½ cent) per word. John can then provide any or all of the promotional materials listed below—or customize an approach for your particular needs.

Logline / Tease: A short, snappy summary of your book’s concept and primary hook. $75

Blurb / Back Cover / Flap Copy A brief summary (several short paragraphs) to describe your book and entice readers. $175. (Includes logline.)

Author Bio: A brief author bio for use on your Amazon author page, author website, backmatter, etc. $75

(For author bios, John will review whatever materials you may have, select the most relevant details, and prepare a brief, polished biography for your use.)

Should you have any questions, or want more info on these services, contact Ross Browne in the Tucson office.

Getting Started

Please visit our online welcome center, or call us at (520) 546-9992.

“One basic rule that applies is: it’s not the writer who decides whether a character is cool; the reader makes that decision. If a writer tries to force things—or lead the witness, as it were—the result is an embarrassing failure.”

Lee Child