If you’ve never seen Gordon Ramsay in action, think of him as a drill instructor for chefs. His restaurants have earned a total of 16 Michelin stars, he was awarded the OBE, and he’s had eight different television series in the UK and US combined. The guy not only knows food, he knows the business of food. On “Kitchen Nightmares,” failing restaurateurs ask Gordon to come in, eat their food, assess their business, then tell them what they’re doing right, what […]
A perfect, real-world example of the power of author brand comes from looking at the sales of a book called The Cuckoo’s Calling by John Galbraith. According to Peter Hildick-Smith, founder of the Codex-Group, when first released in April 2013, the book sold 449 copies. A few months later, after it was revealed that Galbraith was a pen name for world-famous author J. K. Rowling, sales jumped to 228,116 copies. That’s the kind of muscle an author brand can bring to book sales.
A few years ago, the publishing community decided that every author could build an audience online, and that would help us all sell more books. “Go, authors, to Facebook and Twitter! This is where you shall find your audience, and convince them to buy your book! You must have fans! You must get re-tweeted by the right people! You must Pin and Instagram and Snapchat!”
The philosophy was right: don’t make your readers come to you! Go to them! And stay in […]
Critical Question for Authors: To Trend or Not to Trend? Gazing into the Crystal Ball of Young Adult Literature
It’s no news to anyone who wanders into a bookstore now and then that young adult fiction is in its prime. It claims more space on Barnes & Noble’s shelves—and on the bestseller lists—than ever before. The world has yet to recover from the phenomenon that was Twilight, The Hunger Games will be with us for years to come, and everyone is still looking for the next successor to a certain boy wizard whose […]
We all have memories: some good, some bad, some hanging in the ethereal mist of mediocrity. They are the comprehensive recorded bits of sensory perception that comprise our identity, and to a great extent how we construct our future through decision making and planning. And, it seems, these days especially, lots of writers are looking for ways to mine this inherent resource of the mind, taking on the challenge of memoir writing. The 2014 Huffington Post […]
Some of the many valuable takeaways from last week’s amazing PUBsmart writers conference were suggestions for recommended reading by two keynote speakers: Hugh Howey and Jane Friedman. There were many other worthy titles suggested by these speakers and others. But the first three of these four titles struck me as having the strongest connection to the core message of the keynotes. They address topics today’s writers should consider in an effort to better understand the marketplace for words and ideas and how they […]