Lambasted for Using Strategy

by Doug Wagner

Recent unkind words about Dr. Louann Brizendine’s The Male Brain are truly baffling. She’s been taken to task for employing “the best-seller strategy” in high-profile publications like Newsweek and the New York Times’ Sunday Book Review. The question this raises strikes me as so obvious that I hesitate to raise it for fear that it’s me who’s missing something equally obvious. But I’ve thought it through, and I’m pretty sure it’s not me. The question: Who in […]