Writers are always coming up with plot ideas, more than they could ever write in a lifetime, and friends often try to add to this mental slush pile of stories clamoring to be told. In their excitement over a new story concept, too many beginners make the serious mistake of starting to write the novel before germinating the seed idea into a viable sprout. Part of becoming a successful author is learning how to identify the good ideas and transform them into a strong plot.

What If...?, by veteran editor and story consultant Peter Gelfan, provides a practical guide to evaluating your own story ideas and turning a promising premise into a fully realized plot.

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