Strategic Marketing Plan and Review

Expert guidance and education on planning book publicity strategy 

Want to know how to invest your marketing resources wisely? The best marketing efforts start with a plan, which then needs to be reviewed from time to time to stay on the right track. A marketing review from an  expert at The Editorial Department can help you focus on the efforts that will bring the most results, whether your book has already been out for a year or you're just starting to put together ideas for the launch.

Just as no two books are identical, neither are two marketing plans. Each consultation starts with an in-depth questionnaire and a phone conversation with a TED marketing expert, who will use that information and their own research to create personalized, specific recommendations for how you can use your strengths and opportunities to reach more readers and sell more books.

Book Release Marketing Plan

Authors receive a detailed, written brand evaluation with a comprehensive plan for marketing their book in the most efficient, effective way. For already-published authors, we complete a thorough review of what's been done and evaluate both what's working and what could be re-focused or improved to reach new and untapped reading audiences. For new releases, we focus on a schedule for launching a book to catch reader and media interest in those early, critical weeks. We'll look for long-term and one-time opportunities, including reaching out to influencers and reviewers, online and social media channels, special events, and more. Our recommendations can be targeted to either self published or traditionally published authors. Includes copies of the whitepapers Online Marketing for Authors: Six Digital Outposts that Will Help Your Readers Find You (and How To Use Them) and Ready for Your Close-up? Understanding How to Talk About Your Book in Media Interviews.

Price: $600, plus reading of manuscript at $.003 per word