TED Client Showcase
Meet Beth Jusino
Director of Book & Author Marketing Services
Beth is a former literary agent, now an editor, author marketing specialist, and writer who helps authors focus their stories and find audiences for them. In addition to editing, Beth specializes in author marketing and assisting authors with publicity and outreach.
Editorial, Critique, and Development Services
Publishing Support Services
About TED
Client Resources
| Strategic Marketing Plan and Review |
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Want to know how to invest your marketing resources wisely? The best marketing efforts start with a plan, which then needs to be reviewed from time to time to stay on the right track. A marketing review from an expert at The Editorial Department can help you focus on the efforts that will bring the most results, whether your book has already been out for a year or you're just starting to put together ideas for the launch. Just as no two books are identical, neither are two marketing plans. Each consultation starts with an in-depth questionnaire and a phone conversation with a TED marketing expert, who will use that information and their own research to create personalized, specific recommendations for how you can use your strengths and opportunities to reach more readers and sell more books. Book Release Marketing PlanAuthors receive a detailed, written brand evaluation with a comprehensive plan for marketing their book in the most efficient, effective way. For already-published authors, we complete a thorough review of what's been done and evaluate both what's working and what could be re-focused or improved to reach new and untapped reading audiences. For new releases, we focus on a schedule for launching a book to catch reader and media interest in those early, critical weeks. We'll look for long-term and one-time opportunities, including reaching out to influencers and reviewers, online and social media channels, special events, and more. Our recommendations can be targeted to either self published or traditionally published authors. Includes copies of the whitepapers Online Marketing for Authors: Six Digital Outposts that Will Help Your Readers Find You (and How To Use Them) and Ready for Your Close-up? Understanding How to Talk About Your Book in Media Interviews. Price: $600, plus reading of manuscript at $.003 per word Pre-Release Marketing PlanGood marketing starts long before the book releases. A pre-release marketing plan focuses on how an author can build their platform (name recognition and audience) in order to attract the first fans to buy and recommend their book. Authors receive a personal, written report of specific recommendations for what they can do to expand their market in a way that will attract an agent/publisher by finding readers before the book releases. Includes a copy of the whitepaper Market While You Write: Developing Your Author Brand While You're Still Writing Your Book. Price: $300 plus reading of manuscript at $.003 per word
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