In the past few weeks, there has been a surge of interest in the topic of building a platform. Agent and industry blogs are buzzing about the importance of having a platform, but few are pointing to resources for authors. To help fill the gap, I'm starting a short series on platform building. I'll begin with a round-up of helpful links, then share tips on maintaining your platform, and focus on a few authors who are doing it right.
First off, what is an author platform? In its simplest sense, a platform is a public presence. This means you have, at the very least, a web site and an account on any of the major social networking sites. It used to be that book publishers would handle a fair bit of a book's marketing and the author's publicity, but these days the publishers expect you to do the lion's share yourself. In fact, most expect you to have a presence before you approach them with your manuscript. Yes, you need to have a platform before you have a book to promote.
It's more than the numbers
It is fairly easy to create a Twitter account and amass hundreds of followers, but publishers don't care about the numbers.