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Apr 21
2010
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Recent unkind words about Dr. Louann Brizendine's "The Male Brain" are truly baffling. She's been taken to task for employing "the best-seller strategy" in high-profile publications like Newsweek and the New York Times' Sunday Book Review. The question this raises strikes me as so obvious that I hesitate to raise it for fear that it's me who's missing something equally obvious. But I've thought it through, and I'm pretty sure it's not me. The question: Who in the world wouldn't employ the best-seller strategy to get her message out there?
If you're in possession of information or knowledge that you believe is important to share with as many people as humanly possible, why wouldn't you go the mass-market route? If you're making a movie with a message that might do the world some good, wouldn't you make it with an eye to getting it into as many theaters as possible? Did the director of "Precious" try his best to maintain a low profile for his movie? If you're a painter, would you not attempt to create a "language" that allows you to communicate with those who see your work?
It's about communication, people. Brizendine has arrived at some conclusions about relations between the sexes that would behoove us all to consider. She's offered men and women the possibility of a greater understanding each other. Should she have deliberately tried to limit the size of her audience despite the importance of the message?


